Diving right into action with a coaching client can be highly energizing. In that excitement and momentum, it can be tempting to push formal assessment aside. However, launching an executive coaching engagement is no different than commencing a journey. A ship that sets sail without the proper coordinates, weather forecast, and a clear understanding of the resources on board has a greater probability of getting lost or sinking. The success or failure of the journey is largely dependent on the crew’s preparation and a proper due diligence before setting sail. Here at AIIR Consulting, the coaching journey requires the same disciplined approach.