Yapincak is an accredited executive coach, team coach and facilitator partnering with leaders and teams during their transformation journeys. She enjoys working in multicultural environments and has conducted projects across EMEA, USA, and China.

She brings a strong business acumen with a sense of lightness and holds the client accountable to own their coaching process. Her diverse background enables her to build a strong understanding for a wide range of client cases. Courage, passion, energy and curiosity are the cornerstones of her engagements. She is a mother of two girls, an avid traveler and loves to hike and sail.

Yapincak’s coaching experience spans across multinationals, family businesses and technology start-ups in a multitude of sectors, working with Board level directors to commercial leaders. She understands the importance of strong stakeholder management skills for leaders, linking customer centricity with employee engagement. Yapincak is passionate in helping leaders grow their self-awareness to make more conscious and intentional choices for themselves and as teams, within their systems, and with long term impact.

In her early career in Turkey, Yapincak worked in Unilever, Nestle and Colgate Palmolive. She was part of the turnaround of a one billion USD business, Mey (now Diageo), which was acquired by TPG Capital. She moved to BP and then HSBC, as the Head of Marketing, on the country ExCo and European Marketing Leadership Teams.

Since moving to London at the end of 2016, Yapincak has also served as a School Governor, as a Trustee of a healthcare charity with international operations and as a Board Observer in a FTSE 250 financial services business.

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