Most Coaching Can't Produce Lasting Change — The AIIR® Method Can
Download the Whitepaper and Reclaim Coaching Effectiveness at Your Organization
Built on decades of behavioral science. Analyzed across 714 executive coaching engagements at more than 300 global organizations. The AIIR® Method is a breakthrough model for HR, Talent and L&D leaders whose investment in executive coaching hasn’t produced the performance lift they need.
The Evidence for Executive Coaching Is Overwhelming. So Why Isn’t It Producing the Impact You Need?
So many executive coaching engagements end the same way: leaders identify the behaviors they need to change, put time and effort into the engagement, and return to their jobs more energized and effective. Then, just months after the engagement ends, they backslide, erasing any increases in effectiveness or return on investment as they do.
The AIIR® Method is a Four-Phase Framework Engineered to Create Real, Lasting Results
Based on years of research in psychology and the behavioral sciences, the AIIR® Method is a proven approach to creating lasting behavior change in leaders and, in turn, improved organizational performance.
Assessment
Change starts with understanding. Assessment uncovers behaviors undermining leaders’ performance.
Insight
Puts assessment data in context and distills it into a powerful development plan.
Implementation
Insight without action isn’t coaching — it’s a conversation. Targeted coaching in real leadership conditions.
Reinforcement
Time-tested psychological principals ensure performance improvements last well beyond the engagement.