Sara Olsen

Sara Olsen

Location: Tahoe City, CA


Sara brings over 25 years’ experience in building businesses with a focus on strategy, marketing, and sales. She has worked in-house, acted as a consultant, and worked as an executive coach.

Sara started her career in technology, working for Autodesk, Frame Technology (now Adobe), and ultimately leading the North America channel sales and marketing team for Macromedia (now Adobe), where she helped transition the sales team from direct to channel distribution and ultimately was responsible for over 30% of the company’s worldwide revenue. After receiving her MBA, Sara’s focus turned toward operations and strategy, and she founded, raised capital, created strategy, and built teams for multiple start-ups, including Mobileplay, a digital content and advertising provider.

Since 2008, Sara has been working as a consultant and executive coach. She led teams at boutique consulting firms SY Partners, Embarcadero Partners, and GO Strategy Partners, where she focused on the intersection of leadership, strategy, and culture and helped executives understand that their vision can only be realized if they can align their teams behind it and do the work required to build a culture capable of executing on that strategy. Through engagements with companies including Amazon, Autodesk, Softbank Investment Advisers, Old Navy, and The Coca-Cola Company, Sara has helped executives solve complex problems by clearly articulating the path forward, outlining what must change as a result of strategic choices, and identifying critical steps to making those changes happen. She has led executive-level engagements in leadership engagement, sales transformation, brand strategy, marketing communications, and product marketing.

As an executive coach, Sara has applied her years of business experience to help clients clearly see the system in which they operate, understand their role—both intentional and unintentional—in that system, and break through barriers to achieve their goals.

Niche Areas of Expertise

  • Change Management
  • Executive Presence
  • Strategic Thinking
  • Team Effectiveness
  • Women & Leadership

Industry Experience

  • Agriculture
  • Consumer Packaged Goods
  • Financial Services
  • Green Energy
  • Healthcare Systems & Services
  • High Tech
  • Hospitality
  • Media & Entertainment
  • Professional Services
  • Retail


  • English


  • Harvard Business School - MBA,
  • University of California, Berkley - BA, International Political Economy


  • Hogan
  • Birkman Method
  • 360 Interview
  • StrengthsFinder
  • AIIR Team Effectiveness Survey

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