The AIIR® Method

An Executive Coaching Framework that Produces Durable Behavior Change

The evidence that coaching works is overwhelming. Yet, many organizations still see inconsistent results from their coaching engagements. Why? Because change is hard — and most coaching lacks the structure necessary to produce or sustain it.

The AIIR® Method is a four-phase approach to executive coaching designed to produce sustained behavior change in leaders and, in turn, improved organizational performance. In this whitepaper, we synthesize decades of research with deep analysis of our database of hundreds of executive coaching engagements to demonstrate:

• Why behavior change fails under pressure and why leaders revert to old patterns when it matters most.
• The requirements any rigorous coaching methodology must meet to produce lasting results.
• How we designed the AIIR Method to produce durable change, not isolated conversations.
• Analysis of outcomes data showing how coaching impacted leaders and their organizations.
• A practical framework to help you distinguish rigorous methodology from unstructured support.

The question is not whether coaching works. It’s whether your coaching methodology is built to produce the outcomes you need.

Download the Whitepaper Today!