Alessandra began her career in technology, working at Macromedia, HandSpring, and Apple. At Apple, she led marketing communications for software, music, and services, overseeing ground-breaking product launches like the iPod mini and iTunes. Since 2008, Alessandra has excelled as a consultant and executive coach at firms like SY Partners, Embarcadero Partners, and GO Strategy Partners. Her focus on leadership, strategy, and culture has made a lasting impact.
Notably, Alessandra spearheaded a transformative engagement with Starbucks at SY Partners, redefining the brand strategy for their 40th anniversary. This led to significant internal and external changes, including the introduction of a new logo. At Embarcadero Partners, she worked on marketing positioning projects for Dell Corporation, aligning messaging after a business unit merger. As a co-founder of GO Strategy Partners, Alessandra continues to work with Fortune 500 companies, NGOs, and smaller organizations, helping them navigate challenges, develop clear strategies, and drive organizational alignment.
Known for her creative problem-solving, Alessandra combines her business acumen with executive coaching expertise. She has partnered with executives at companies like Autodesk, VANS, Amazon, and Old Navy, empowering them to unlock their personal and professional potential to achieve their goals. She has led executive-level engagements in sales, marketing, product marketing, HR/culture, and leadership engagement across startups and large corporations. Alessandra values the lasting relationships she builds with her clients.
Beyond her professional pursuits, Alessandra harbors a deep passion for the creative and culinary arts. She serves on the board of the Ansel Adams Foundation and acts as an advisor for the Eat Real Festival and Omnivore Salt.
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