Deana Peng

Deana Peng

Location: Yokohama, Japan


Deana Peng is a team and executive coach who is passionate about helping leaders create meaning in their work and their personal lives. The warmth, caring, and honesty that she brings to her coaching enable her to connect and build trusting relationships with her clients. Deana’s coaching style is warm, caring and candour. She uses a systemic approach and structured framework derived from positive psychology, neuroscience, and evidence-based tools to explore from outside-in perspectives and to envision and plan from future back.

In 2005, Deana decided to change her career path to focus on People and Organizational Development. She led numerous global leadership development programs, working both as an internal coach and HR partner to business leaders at IBM. Deana brings to AIIR over 12 years of experience providing coaching, consulting, and training services to leaders globally, with extensive experience and expertise in the global IT and pharmaceutical industries. Deana started her coaching engagement in 2012 and has since worked intensively with next-gen leaders on performance and career coaching for the first 3 years. She then extended her practice to senior executives and leadership teams, focusing on leadership and business transformational coaching through one-to-one and team coaching.

Before becoming an independent coach, Deana worked at IBM for more than 15 years. She began her career as a client-facing systems engineer, then was promoted to project management, where she had the opportunity to work on global strategic projects and transformational strategies across multiple business units and functions, including Sales & Marketing.

Niche Areas of Expertise

  • Career Development
  • Change Management
  • Executive Presence
  • Globalization
  • Organizational Development

Industry Experience

  • High Tech
  • Pharmaceuticals & Medical Products
  • Professional Services


  • English
  • Japanese
  • Chinese (Mandarin)


  • Keio University, Japan - MBA, Keio Business School
  • National Chengchi University, Taiwan - BA, Business Administration


  • Hogan
  • AIIR Team Effectiveness Survey
  • Hawkins - Systemic Team Coaching
  • AIIR Team Effectiveness Facilitator

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