Jan-Willem Peeters

Jan-Willem Peeters

Location: Shanghai, China


Jan-Willem is a senior international business-oriented People & Culture Leader with 25+ years’ experience. After having worked for more than 20 years in HR Leadership roles in Europe and Asia for Philips Electronics, SABIC, Danone, and Perfetti Van Melle, he has been working since 2018 as a Senior Consultant and Executive Coach, based in Shanghai (China).

In his executive coaching, he focuses on providing leadership growth by enabling successful leaders to lead effectively through positive behavior change that is sustained, recognized, and acknowledged by others.

Jan-Willem has a strong track record in driving organizational performance and transformation (including business start-ups, restructuring, and post-merger integration), building purpose, trust, empowerment, and performance-driven organizational cultures, building meaningful employee experiences and high employee engagement, building organizational capabilities and developing talent, building high performing teams and organizations in diverse cultures, aligning HR with business and organizational strategies and priorities, and building the HR Function.

Jan-Willem has held leading international HR roles in various blue-chip companies in different industries (FMCG, consumer goods, technology, and chemicals) in both mature and emerging markets. In 2009, he moved to Singapore to become the Head of HR for Danone’s Dairy Division in Asia Pacific, the Middle East, & Southern Africa. In 2013, he became the Head of HR Asia Pacific for Perfetti van Melle, one of the largest confectionary makers in the world and number 2 in the China market. He played a leading role in strengthening the leadership teams in the various markets and in transforming the company to become more consumer, customer, marketing, and performance oriented. In 2015, he led the HR function for the China business (which comprises almost 70% of the regional revenue) and played a leading role in successfully transforming the business.

Niche Areas of Expertise

  • Change Management
  • Executive Presence
  • Intercultural Communications
  • Leaders in Transition
  • Organizational Development
  • Career Development
  • Emotional Intelligence
  • Strategic Thinking

Industry Experience

  • Agriculture
  • Chemicals
  • Consumer Packaged Goods
  • Financial Services
  • Healthcare Systems & Services
  • Hospitality
  • Manufacturing
  • Pharmaceuticals & Medical Products
  • Professional Services


  • English
  • Dutch


  • Radboud Universities Nijmegen - MA, Industrial & Organizational Psychology


  • Hogan
  • DiSC
  • Deeper Signals
  • Marshall Goldsmith - Stakeholder Centered Coaching

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