AIIR Recommend: Trillion Dollar Coach

Even though it’s only been out for a week, Trillion Dollar Coach is already a top 10 business book and undoubtedly an essential read for anyone seeking to understand the relevance and value proposition for establishing a coaching culture.

For countless executives, coaching is an essential tool for identifying and achieve important outcomes, and well-designed coaching programs can produce incredible results. A global survey of coaching clients showed that mean ROI for companies investing in coaching was seven times the initial investment, with over a quarter of these companies reporting an ROI between 10 to 49 times their initial investment.

Bill Campbell – arguably one of the most successful coaches of all time – helped bring this incredible value to some of Silicon Valley’s greatest companies, including Google, Apple, and Intuit. Campbell mentored Steve Jobs, Larry Page, and Eric Schmidt and coached dozens of leaders on both coasts. In doing so, he helped create over a trillion dollars in market value.

Written by former Google executives Eric Schmidt, Jonathan Rosenberg, and Alan Eagle, Trillion Dollar Coach explains Campbell’s principles and provides a blueprint to create higher-performing and faster-moving teams and companies.

Want to learn more about how coaching can create incredible value at your organization? Learn more about AIIR Executive Coaching.